Glass of red wine on a barrel overlooking a vineyard at sunset

Wine Consulting & Advisory

Helping great wines find their market.

Strategic advice for wine industry professionals, wineries and alcohol beverage platforms, from positioning to partners to growth.

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Welcome

A trusted palate. A practical partner.

Andrew works alongside producers, importers, wine professionals and alcohol beverage platforms to turn exceptional wine into a lasting business, with clear strategy, honest guidance and the relationships that open doors.

32 Years

in fine wine

Zachys

former President, Retail Division

Private Client Needs

A Seasoned Veteran In All Aspects Of Collecting

As featured in — 914 INC. Entrepreneur of the Year, 2016

Business mantra: Pay it forward, as you will always net results long term.

Andrew McMurray, founder of AM Wine Consulting.

About

About Andrew

Andrew McMurray spent 32 years at Zachys, one of America's leading fine wine merchants, as Vice President and then President of the retail division. In 2000, he established the company's wine curation partnership with NetJets, the world's largest private aviation company. In 2010, he co-founded Zachys' Private Client Services division, years before personalized service for serious collectors became standard in American wine retail. Over the next fifteen years, he grew it into one of the foundational pillars of the company. It lifted the entire retail business to a new level and became a program that producers, suppliers and fellow retailers looked to as the benchmark.

He later served as Managing Director, Revenue & Events at JamesSuckling.com, overseeing the Great Wines events series for the U.S. Through AM Wine Consulting, he brings that experience and a deep network across retail, distribution and wineries to the businesses he advises.

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Recognition

A history of results

914 INC. magazine cover naming Andrew McMurray Entrepreneur of the Year, 2016

Cover story, 914 INC., 2016: Entrepreneur of the Year.

914 INC. · Q1 2016

  1. 2014

    Shark Tank — Record Deal

    Appeared on ABC's Shark Tank with Zipz Wine and secured $2.5 million from Kevin O'Leary for 10% of the company — the largest deal in the show's history at the time.

  2. 2016

    Entrepreneur of the Year

    Named Entrepreneur of the Year by 914 INC., Westchester Magazine's business publication, and featured on the cover.

  3. 1993–2025

    Zachys — 32 Years

    Built a career at one of America's leading fine wine merchants, rising to Vice President and then President of the retail division.

  4. Zachys

    Private Client Services

    Co-founded Zachys' Private Client Services in 2010 and grew it into one of the company's foundational pillars.

  5. Zachys

    NetJets Partnership

    Created Zachys' partnership with NetJets, curating fine wine selections to a private aviation audience for over 25 years.

Andrew McMurray holding cases of Sassicaia and Tenuta San Guido

Services

Wine Consulting

01

For Wine Professionals

  • Fine wine and private client programs
  • Buying and assortment strategy
  • Launch events and supplier partnerships
02

For Wineries & Brands

  • Brand positioning and pricing
  • Distributor and importer introductions
  • Marketing plans and trade activation
03

For Platforms & Technology

  • Go-to-market strategy
  • Retailer and supplier partnerships
  • Industry introductions and advisory
04

For Private Collectors

Drawing on fifteen years building Zachys' Private Client Services.

  • Advice on new market releases
  • Overall purchasing advice
  • Cellar support
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In the Cellar

Relationships built over three decades

From Montalcino to Bolgheri to Barolo, Andrew has spent his career at the tables of Italy's great estates. In 1997, Zachys received the Consorzio del Brunello di Montalcino's Leccio d'Oro award.

One of the most gracious and humble host's in Tuscany - Priscilla Incisa Della Rocchetta (Tenuta San Guido, Bolgheri)
One of the most gracious and humble host's in Tuscany - Priscilla Incisa Della Rocchetta (Tenuta San Guido, Bolgheri)
Renzo Cotarella (CEO/Head Winemaker Marchesi Antinori) - A friend and mentor to Andrew for decades.
Renzo Cotarella (CEO/Head Winemaker Marchesi Antinori) - A friend and mentor to Andrew for decades.
Andrew and dear friend Elisabetta Geppetti Fattoria Le Pupille...Together since the Late '90s! "Lady Boss"
Andrew and dear friend Elisabetta Geppetti Fattoria Le Pupille...Together since the Late '90s! "Lady Boss"
One of Andrew's oldest relationships in Montalcino - Giacomo Neri (Casanova Di Neri) Friends for over 27 years
One of Andrew's oldest relationships in Montalcino - Giacomo Neri (Casanova Di Neri) Friends for over 27 years
Tasting '15 Brunello from the botte, Cava d'Onice, Montalcino
Tasting '15 Brunello from the botte, Cava d'Onice, Montalcino
One of Andrew's all-time favorite Barolo producer G.D. VAJRA with Francesca Vajra
One of Andrew's all-time favorite Barolo producer G.D. VAJRA with Francesca Vajra
September grape inspection with Tenuta San Guido GM Carlo Paoli
September grape inspection with Tenuta San Guido GM Carlo Paoli
Andrew & Fabio Tassi - Winery Owner, wine merchant, restauranteur and old friend :)
Andrew & Fabio Tassi - Winery Owner, wine merchant, restauranteur and old friend :)
How can you not love being in Tuscany in the Summer time!
How can you not love being in Tuscany in the Summer time!

Let's talk

Let's talk about your wine business.

Tell Andrew about your goals and he'll be in touch within two business days.

amwineconsulting@gmail.com